In this insightful online article in Advertising Age (October 11, 2011), there’s a great story on how a very high-end luxury brand (Rolls Royce) markets and advertises its product.  The target-marketing process is unlike any other we’ve seen.  The branding, advertising and marketing for this automobile brand is unique to say the least.  Events are the key to their relationship-marketing plan.  Take a look, and learn from one of the world’s highest-end brands!

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Trending/Trailing/Tired.  These are the categories that various “pop” themes are categorized in on this article on Advertising Age’s website (Sept 23, 2011).  From potential presidential candidates to comeback shoe brands, Advertising Age has come up with this barometer (or, excuse me, “thermometer”) on the most active (and not-so-active) brands in the online world.  Take a look & enjoy this look at how marketers, advertisers and social media folks look at the world of trends and hot marketing “assets”.

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In this article on Advertising Age (August 30, 2011), the author argues that startup businesses should not focus first on users– but rather on marketers and brands.  He compares the marketing and business models of start-up companies like Groupon and Facebook.  It’s an interesting marketing assessment by the Advertising Age writer– and well worth your time.

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In this online article on Advertising Age (August 18, 2011), the writer (an owner of a small ad agency in Colorado) writes that ad and creative agencies should focus on who they are today rather than totally focus on their potential future.  She makes a good point about us marketing and creative agencies as we can become obsessed with what we want to become in the future advertising world.  But today is just as important as tomorrow.  Anyone in the creative/marketing/advertising field will tell you that, while the future of advertising is exciting, the issues of today are even more imminent.

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According to this Advertising Age ranking/article (August 18, 2011), the hottest viral marketing videos in advertising are: Evian, Blendtec and Heineken.  These video spots tell a great story and keep web-visitors coming back.  Need help creating some viral marketing?  Let Panache Marketing of Denver, Colorado know!

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In this article on Advertising Age’s website (August 18, 2011), it is reported that Merck is seeking a new global creative agency.  They already have some of their other creative needs handled by other global advertising agencies (under holding companies), but it is being reported that they now are seeking a new partner.  According to the marketing article in Advertising Age, the number 3 prescription-drug marketer is “seeking global marketing ideas for its consumer health-care business.”  Stay tuned for its naming of a new creative or ad agency of record…

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Here’s an interesting article in Advertising Age (August 15, 2011) which offers some anecdotal tips on how a small ad agency can go head to head with a global ad agency.  Denver, Colorado agencies take heed!  Tips include ideas such as staying authentic to your agency’s approach and not cutting corners on consumer insight.  It’s always a challenging task, but one that any small ad or creative agency should be ready to shoulder.

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According to this article in Advertising Age (August 15, 2011), automotive/car marketers are taking a cautious approach to their marketing and advertising.  With weaker consumer confidence being reported recently, car-makers and auto dealers are waiting to see how consumer spending will play out.  Honda, in specific, is planning for a pullback; Hyundai, however, appears to be best positioned to benefit with its value proposition within its branding and marketing of its cars.  How are car dealerships in Denver, Colorado doing?  Cutting back on its advertising spend?

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In this enlightening article on PCMag.com (August 11, 2011), the author argues that HTC’s acquisition of the Beats (headphone) brand was more about marketing “lifestyle” than technology.  Sure, HTC’s marketing, advertising and branding plans call for talking up the better technology… but the true angle is trying to borrow from Apple’s marketing and branding playbook.  It’s about avoiding the commoditization of its products and becoming something more attuned to consumers’ lifestyles, argues the author.  It’s argued that with Dr. Dre’s endorsement and product placement, that HTC will go beyond just another hardware manufacturer.  What do you think?  Is this a pure marketing and advertising play- that can take advantage of its new spokesperson in their ad campaigns?  As a creative agency in Denver, Colorado, Panache Marketing agrees with the author on this…

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In this article in Advertising Age (August 11, 2011) is the report on July’s most memorable TV ads.  Two of the most memorable television advertisements were from two very different brands: Febreze and Kia.  The Febreze ad campaign goes somewhat toward shock value advertising.  The Kia ad campaign is more playful and fun.  Neither one, however, ranked in the top 10 of “Most Liked” TV spots.  How would an ad agency respond to this kind of feedback?  It would be interesting to see how a most “memorable” ad would compare on ROI versus a most “Liked” ad.

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