Situation: This start-up medical-device business needed branding, strategy and marketing help from the ground up. As a scientist and entrepreneur, the business-owner sought guidance including how to effectively position his product (and company) and how to quickly gain credibility and, of course, sales.
Solution: We began by developing a marketing strategy that would entail brand-positioning and a communications plan that would make this company an instant-player in the MRI imaging field. Once our strategy was developed, we created a memorable branding campaign, website and marketing collateral. Armed with these, we continued implementing our marketing strategy...
Result: So far, the client has received orders from the FDA and Pfizer, among others. Through our building of the client's website, blog and email campaign, the company has also received additional interest and publicity through online searches. Our ongoing marketing consulting and strategy have continued to build the client's brand and revenues.
