Seagate Technology

Launching a new product requires a team of specialized experts. From manufacturing to marketing, a business must have its ducks in a row to pull it off successfully. When Seagate Technology planned to launch and promote its new consumer product lines, it went to market with the help of Panache Marketing. Ad campaigns and a product brochure were the end-products of our work for Seagate but much more went into it than graphic design and copywriting.

To create the proper look and feel and product-branding, we undertook a comprehensive approach to our work. In typical Panache fashion, we brainstormed through the late hours of several nights to identify just the right combination of visuals and words. You never know when that aha! moment will strike and when it did, we knew it! Side-by-side, the writer and designer on the job developed something that was as much the result of professional chemistry as it was creativity. And, even though the copywriter had surgery scheduled on the project-deadline date, the project was successfully completed. (The surgery was too!)

What resulted was a high-end, memorable campaign that earned praised both from the client and industry observers.