Who gets excited about insurance?
Our mission in this direct mail campaign for Farmers Insurance was to generate a relevant and useful message, and ultimately to drive sales. The task was by no means simple as we faced two obstacles:
(1) The expected perception that this was junk-mail and could be discarded without serious consideration, and (2) The belief that, if the recipient already had insurance, he didn't need to weigh other options -- much less an offer that came through the mail.
Using an engaging “scrapbook” layout, we accomplished what the client didn't imagine possible. We crafted an authentic story-line using the typical “stages” of one's life: From teenage years to marriage to retirement.
The campaign has already surpassed recent campaigns through its engaging style and its subtle call-to-action.
